Knowledge base

Infographic: Connecting global traders to local service providers

Friday,May 22, 2015 at 9:02 am

Understanding the relevance of personalized email marketing

Wednesday,May 20, 2015 at 4:46 am

Surveys from the past year revealed that more than 80 percent of email traffic globally was irrelevant and unsolicited messages. On an average, an internet user goes through hundreds of these on a daily basis by companies that are keen to grab attention and push sales of their respective products. In such a situation, it is only natural that customers might feel the urge to ignore advertisements altogether.   Would the customer experience im Continue reading

Globalization in trade has lost its sheen: Past predictions and current trends

Monday,May 18, 2015 at 4:31 am

The trend of globalization in trade, when launched and further propagated widely two decades ago was with hopes that it would act as a catalyst in ensuring growth for developed and developing nations alike. An increase in the number of job opportunities, subsequent rise in living standards of middle income population and change in consumption patterns were predicted amongst other elements as the need to set up production units to match the growin Continue reading

Choosing the right freight forwarder

Friday,May 15, 2015 at 3:54 am

A freight forwarder is a provider of a range of services across levels in the transportation and logistics domain of global trade. Starting from individual customers to industrial clients, freight forwarders integrate the services of airlines, marine ways and roadways to offer comprehensive services with appropriate pricing.   What are the “add-on” services that they offer?   A freight forwarder can offer clients an array of value a Continue reading

Air cargo carriers amend rate patterns to attract shippers

Thursday,May 14, 2015 at 4:14 am

Cargo shippers and freight forwarders are embracing an amendment made in rates by airlines by introducing all inclusive charges. The past has shown that surcharges were one among the most frustrating experiences for shippers and as a step towards understanding their needs and taking necessary action, airline cargo services have initiated changes in rate patterns thereby attracting more clients as well.   The trend was initiated earlier in 20 Continue reading